MWG names Kult for APAC rebranding

Singapore - Mobile services firm O2 has rebranded itself as Mobile & Wireless Group (MWG) and has appointed Kult to launch its new corporate entity for APAC online.

The rebranding aims to project MWG as a leader in mobile technology and showcase its new suite of products.

"We're very privileged to partner a technology giant such as MWG, and we aim to add real firepower and punch to their reinvigorated presence in this part of the world," Rajesh Mulani, chief strategic officer at Kult, said.

Owing to the MWG account, Kult has appointed Lisa Park as media specialist. She will report directly to Adam Chan, general manager for interactive at Kult.