HOF returns to Raffles Xchange

Singapore - IAS's Hall of Fame Awards returns this year with SMRT Media as sponsor for the "Most Influential Creative Directors" category for the third time. It has launched a creative OOH campaign highlighting its involvement.

Conceptualised and created by Theseus Chan of WORK, the campaign features psychedelic mug shots of 18 creatives directors in Singapore including several new entrants to the category. They are 10AM's Lim Sau Hoong, Saatchi's Richard Copping, BBH's Steve Elrick, DDB's Neil Johnson and Terrence Tan, TBWA Tequila's Graham Kelly (resigned, departing in October) and Leo Burnett's Chris Chiu.

The OOH campaign spans 51 stations, Tunnel TV (South-bound trains between Newton and Orchard MRT stations), a 6-sheet scroller in Raffles City and the larger-than-life wall poster at Raffles Xchange, located at Raffles Place MRT station.

Last year's winner was Y&R's Patrick Low.

The Creative Director of the Year Award 2008
List of Nominees