Travel search engine player hires Lewis

Regional - Real-time travel search engine, Sprice.com, has appointed Lewis PR as its regional agency of record for APAC.

The travel search engine, which is well established in Europe, recently marked its expansion into APAC with a newly revamped Singapore website. The company's regional headquarters are based in Singapore.

"Lewis' fresh approach to public relations is what Sprice.com needs to gain a foothold in the Asia Pacific market. Our industry-first travel search products, such as our Holiday Package application, have revolutionised the online travel market elsewhere and we plan to build on this success in Asia Pacific," Vikas Gulati, VP of Asia Pacific for Sprice, said.

Lewis Singapore GM, Sumrita Chander will lead the PR programme which aims to increase Sprice.com's awareness and its technology among travel suppliers, as well as consumers, in India, Singapore and the rest of the region.