Arc and Huw Davis enter alliance

Singapore - Arc Singapore has embarked on its first exclusive agency partnership with data and statistical consultancy Huw Davis Partnership (HDP), allowing their clients to benefit from each agency's offerings.

Founder Huw Davis and four others from the HDP team will work out of the Arc Singapore operations as Arc aims to enhance its commitment to accountability through statistical techniques like scorecard development, customer lifetime value /response and dashboard design. The relationship provides HDP with a platform for continued expansion and the opportunity to work with brands in Asia.

"Davis and his team are recognised as being the very best in the business when it comes to data-driven solutions. By combining this world-class expertise with our own extensive planning unit, headed by chief strategy officer Saurabh Varma, Arc can now offer total consumer insight solutions under one roof," Nick Handel, MD of Arc Worldwide, Singapore, said.

While the tie-up is currently limited to HDP and the Arc Singapore office, the relationship is likely to be extended to other offices within the region - either by hubbing services out of the Singapore operations or through similar co-location deals.

HDP currently has offices in London and Singapore.