Thu, 04-Dec-2008
Proton sticks with McCann
Published: Aug 08, 2008
Malaysia - Proton has retained McCann Erickson for its US$14 million Proton account.
Sister agency Universal McCann will also handle the media planning and buying portion of the account. The agency edged out M&C Saatchi in the final round of the pitch, which began over three months ago.
McCann's MD Tony Savarimuthu confirmed the news but declined to provide further details.
McCann Erickson Related Stories:
- Clients are to blame too – senior marketer
- Grey Shanghai appoints director to handle Skoda business
- Kick off looms for industry showdown
- Agencies all fried up for KFC
- McCanns takes away KFC
- 2007: In the fast track
- Madon member of McCann’s council
- Intel quiet on media tender
- IIR digs life science exhibitions
- McCann dumped in Unilever carve up
- Global Sony Ericsson chores to McCann London
- Marketing travel and tourism in Asia
- McCann fills creative void
- DHL takes top MTR gong
- Ad Watch - Apr08
- First round of Best of Show revealed
- Top agencies, cities and a client honoured at ADFEST
- One Show hopefuls from Singapore revealed
- Star River picks McCann Guangzhou
- New MD for BBDO Taiwan
- Singapore wins three at One Show
- KFC and BBDO split
- Clorets' pole dance for mini mints
- Grey, McCanns contest PNB
- MasterCard gets on the catwalk
- McCann reinforces new ST look
- McCann's Mehta set for DDB
- BASF aligns media and advertising with McCann
- Euro RSCG hires new business director
- McCanns promotes Goh Wee Kim to CD
- Coke Zero gets public to star in ad
- Coca-Cola Zero launches follow-up ad
- UPS drives awareness post Olympic Games
- McCann realigns local team
- McCann heads back to the Shakey Isles
- BBDO tipped for Tiffany & Co creative
