Thu, 20-Nov-2008
Caltex pushes cleaning power on JCD
Published: Aug 08, 2008
Singapore - Chevron Singapore has launched a campaign on the JCDecaux network for Caltex.
The out-of-home execution projects Caltex with Techron as a fuel with unbeatable cleaning power, and runs on sites along Orchard Road and downtown destinations. Y&R handled creatives while Mediaedge:cia did media duties.
The campaign runs on 10 bus shelters and 40 6-sheet posters and will be deployed for another eight weeks. TVC, radio, and bus elements of the campaign are also running simultaneously.
Young and Rubicam Related Stories:
- One Show reveals which agencies in running for awards
- Y&R and Batey lock horns for Audi business
- Audi names new marketing director
- O&M gets Outdoor gold
- Y&R lands Terminal 3 business
- Y&R on acquisition spree?
- Seven named for CAAS Changi Airport brief
- Goldheart romances with ad and sponsorships
- Y&R gets governmental nod again
- At the One Show: A fly-on-the-wall account
- STB, Audi launch IOC campaigns
- Y&R appoints new ADs on STB
- Y&R, MEC roll out first work for newly won Cisco
- Singapore positioned as weekend wonderland
- OCBC Bank calls Indonesia pitch
- Ad Watch - Sep07
- Kick off looms for industry showdown
- SingTel nearing pitch?
- JCD houses mio TV campaign
- SingTel makes creative agency call
- Ed's Letter - Oct07
- Euro RSCG wins first Singapore government account
- Ex-Y&R group dir of Team SingTel resurfaces
- OCBC banks in on curiosity
- The business of giving
- Sony launches pyramid spot
- Sony launches pyramid spot
- NTU trusts creative business with Y&R and Saatchi LAB
- Goodbye SingTel, hello Honda
- Batey finally takes home Audi
- Behind the scenes: Heating up the tourism climate
- Y&R rolls out global T3 campaign
- Y&R makes Lofty planning choice
- Walker to walk from M&C
- UPDATED: SilkAir selects six
- Y&R, AMC courtship ends
- UPDATED: Y&R and MEC tackle problem gambling
- Y&R hires digital head
- SilkAir names final four
- UPDATED: TSLA taps on Y&R and Initiative
- Iris creates board director roles
- First Lotus winners revealed
- Will Y&R Asia merge with Y&R Singapore?
- Web Watch - May08
- Y&R's first celebrates M1's 11th Anniversary
- Singapore gets 41 shortlisted at Clios
- Aegis Media gets new global CEO
- Transitions launches regional TSLA effort
- M1 campaign results in new tariff plans
- IPS hires Sherie Ng for regional marketing role
- David's Ash Lim joins AvenueOne
- LB Kreasindo clinches Holcim business
- OCBC defensive after bad review
- MediaContacts SE Asia bulks up
- Iris hires new AD
- Pizza Hut up for grabs
- IAS announces finalists
- Y&R’s Low to OMG
- JWT takes away Pizza Hut
- DraftFCB's Simons heads to the Big Apple
- Problem Gambling down to three
- Y&R bags SMU