Beijing - Olympic sponsor Johnson & Johnson has launched its Olympic website, featuring a rare exhibit of authentic Qin Shi Huang Terracotta warriors for visitors to the Beijing Games.
The site, created by OgilvyOne China, follows the recent unveiling of J&J's Olympic Games pavilion on the Olympic Green.
The pavilion consists of a Caring World exhibition featuring eight high-tech, interactive exhibits to demonstrate how the company celebrates the spirit of caring to create a healthier world as well as a Qin Shi Huang Terracotta warrior exhibit to exemplify its commitment to the community.
William Weldon, chairman and CEO for J&J said, the interactive Caring World exhibit is a tribute to the people "whose everyday acts of kindness make our world a more caring place and a compelling look at the future of health care."
J&J's newly launched Olympic campaign themed website highlights details on Qin Shi Huang Terracotta warriors and performance, including their programs for athletes and consumers for the Olympic Games, details of the Olympic Games Pavilion and TVC of "Yin Ai Er Sheng" meaning - Because we love, we live. Because we care, we act.