BOCOG rolls out welcome film

Beijing - The Beijing Organising Committee and Red Bee Media have rolled out a major a major promotional film for the Beijing Olympic Games.

The film, to be broadcast across China in cinemas, on transport systems and domestic and international flights, is being used as the principle device to promote and welcome visitors to the 2008 Games.

The film, entitled Seats, will be seen by a potential audience of 1.3 billion, and will also get an airing in the 'Bird's Nest' Olympic stadium and other high profile Olympic venues during the games. In addition, Seats will be made available to international broadcasters for use in their Olympic coverage.

The film was a collaboration between the London and Beijing offices of Red Bee Media and directed by Mark Chaudoir from Red Bee Media, London, who used an all-Chinese crew to film and produce.