PR Communications on The Verge

Singapore - Knight Frank Shopping Centre Management has appointed PR Communications to undertake PR for The Verge, formerly known as Tekka Mall.

Renovations at The Verge are still underway; upon completion the newly rebranded mall will be positioned as an IT, lifestyle and F&B hub. It will be completed by the fourth quarter of 2008, and as part of the six-month retainer programme, PR Communications will be responsible for raising awareness of the re-branding and new positioning of the mall.

"This win adds to our fast-growing portfolio of clients in the retail management arena and we look forward to working with the client on this exciting assignment," Eric Chan, MD, PR Communications, said.

The re-branding campaign is being handled by Atomz.