SingaporeCreates on SMRT
Published: Aug 06, 2008
Singapore - SMRT, with the help of the Ministry of Education (MOE), has launched a campaign for "SingaporeCreates", a project organised by the Ministry of Information, Communication and the Arts (MICA) which presents artwork selected from students' submissions earlier in the year.
The campaign features the shortlisted works on trains, train stations, and buses. SMRT Media's senior graphics designer Jeffrey Lim designed a logo for the campaign, which runs through to September.
"The aim of 'SingaporeCreates' is to provoke students to think about their Singapore identity and to express this through an artistic medium," Tan Wai Lan, deputy director of planning and national education, Planning Division at MOE, said.
SMRT Media Related Stories:
- SMRT Media makes marketing hire
- SMRT Media preps F1 with ambient wall
- Yeo's launches marketing push
- M1 heavy loaded on MRT
- Singapore F1 heads outdoors
- Snickers drives brand on MRT
- Angels & Demons channels OOH in Singapore
- Drama on the Subway
- Britain targets travelers with OOH campaign
- Carls Jr. advocates thick
- SMRT Media wins big overseas
- Estee Lauder's virgin ads on SMRT
- Tiger hops into racing frenzy
- HOF returns to Raffles Xchange
- New Balance paints Orchard MRT red
- SMRT rolls out netball promotion
- Standard Chartered glows with cabs
- T+L ads storm Raffles Place MRT
- ITE makes like the sun
- Moderate drinking keeps you sexy
