BBC, Credit Suisse extend Visionaries

Singapore - BBC World News and Credit Suisse have extended their advertising partnership with a second series of arts programme, Visionaries.

The ad-funded, seven-part series will be accompanied by a branded website where viewers can vote for their favourite composer, as well as view vignettes, amongst other things. The show airs on the BBC's international, 24/7 news and information channel globally, and pits well known personalities against each other as they put forward their case for the most inspirational classical music composer of all time.

"We are delighted to be working alongside Credit Suisse again, with the second series of Visionaries. This fully integrated multi-platform concept enables our client to project their values of leadership, innovation and new perspectives to BBC World News' international, upscale audience," Alan Fagan, European sales director for BBC Worldwide Channels said.