Central does Word Of Mouth retainer

Central, managed by PARCO, has appointed Word Of Mouth Communications as its retainer PR agency for six months.

This is the first time the mall is working with a PR agency on retainer basis. Word Of Mouth will now handle the publicity for upcoming activities the mall has planned, starting with the Singapore River Festival on 24 September. The agency will also be supporting the mall in marketing tie-ups and sponsorship aspects. The agency had previously been working on a project basis for the mall's key events since last year.

At the Singapore River Festival, Central will be presenting 'The Impossible Journey' which will be performed by local magician duo J C Sum and 'Magic Babe' Ning. The duo will attempt to teleport three Central shoppers across the Singapore River in 2.5 seconds.