Olay extends online contract with Nurun
Published: Aug 04, 2008
Shanghai - Procter & Gamble has extended a contract with interactive agency Nurun China to revamp the website for its leading skincare brand Olay.
This is the second consecutive year Nurun has won the FMCG giants business for the Olay website in China.
Nurun president Yann Lombard-Platet (pictured) said with the phenomenal growth of internet users in China, Nurun China's mission is to revamp the existing Olay brand site as well as developing key campaign sites to meet "increasing expectations" from both consumers and P&G's own business needs.
"Beauty is the number 1 topic of conversation among women online," he said.
"Their needs for information, advice and more are evolving very rapidly. To be recognised as the leader on the beauty industry, Olay owes it to its audience to bring to them the best and latest in online beauty experiences," he added.
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