Long Tail_MMHK Aug - When East meets West

DANWEI

URL: http://www.danwei.org

Blogger: Eric Mu

The Post: Western ad industry as bad as Western media

What it says: Mu raises the question "is the 'Western advertising industry' is going to follow the 'Western media' to become the next target of protest and boycott?" The answer could possibly be yes after the controversial confrontation between CNN and the Chinese government happened recently. "A series of outdoor ads are circulating on China's internet forums and may have the potential to cause a new round of anti-Western prejudice and conspiracy theories," he says.

AdPulp

URL: http://www.adpulp.com

Blogger: David Burn

The Post: TBWA Held Hostage By Desire for Lions

What it says: Burn wrote Amnesty had disavowed the TBWA's ads, but still allowed it to run it once so they could be entered into the Cannes competition. He quotes TBWA's headquarter in New York saying "had TBWA management known about this ad, not only would the ad not have been entered into an award show, but it would not have been produced." TBWA has a policy in the U.S. that bars it from doing political ads. Although Amnesty has been "fruitful" for the agency in terms of publicity and honors from the Cannes Award, their relationship is now under discussion.

 

The Huffington Post

URL: http://www.huffingtonpost.com

Blogger: Monroe Price

The Post: The Triumph of the Normal: Overwhelming Olympic Imagery Swamps Dissonant Voices

What it says: The author picked up the Wall Street Journal's quote saying the way images are being mobilised in the Amnesty International creates headache for ad shop. He wrote that Chinese bloggers called for a boycott of all TBWA ads after seeing the Amnesty campaign. And according to the author, Amnesty agreed quickly to spike the ads and contribution is manifest in Beijing although its campaign won a bronze award at Cannes.

 

Newsweek

URL: http://blog.newsweek.com

Blogger: Melinda Liu

The Post: What Is Olympic Art?

What it says: The author of this blog writes that liberal Western art for the Olympic has stirred fight on foreign media in China. The irony is the Cannes prize winner in Europe is not welcomed by the Chinese and its creativity in describing Chinese art and the Olympic has been called an insult to and discrimination against the Chinese. "Amnesty commissioned TBWA's Paris office to do the series as part of a campaign to spotlight China's human rights abuses. Amnesty later jettisoned the ads for going too negative, The Wall Street Journal reports, but did permit the ads to run once."