Queensland tourism explored with Qais

Singapore - Tourism Queensland, in a tie-up with Singapore Airlines, has launched an online campaign leveraging on expandable banners which to date have seen an 8% average interaction rate.

The campaign, conceptualised by Qais Consulting, targets Singaporean travellers, enouraging them to explore Queensland beyond the well-known Gold Coast. Relevant and contextual media channels such as Lonely Planet, Virtual Tourist and Asiarooms are also features in the campaign. Australia and New Zealand content pages were targeted in the said properties in order to reach consumers considering a holiday to these two countries.  Meanwhile, Yahoo! and MSN Messenger was used to reach out to the mass Internet audience.

"The true power of online marketing is reaching the right consumers, at the right time, by greatly reducing wastage. By using contextually relevant, online media channels, we are going directly to the source to get in front of as many qualified consumers as possible. This will have a dramatic increase on the effectiveness of the campaign over other offline media channels," Mark Newton, VP digital media for Qais Consulting, said.