Crush bags three brand package

Philippines - Asia Brewery has appointed Crush Philippines in June 2008 to handle advertising and communications for its brands ZeroCal, Absolute Water and 100 plus.

Crush will handle ZeroCal's full communication from ATL to BTL work. Its new campaign will project the carbonated drink as the beverage for the modern and empowered female. The campaign will also be supported by outdoor media such as billboards.

Crush will also handle bottled water brand Absolute Water's corporate social responsibility campaign in a tie-up with UNICEF. The campaign will provide available running and drinking water to rural areas in the country. The agency will develop and execute the brand's communication campaign including special events and activation.

For isotonic sports beverage 100 Plus, Crush will handle its communications and activities aimed at strengthening brand position and awareness in the Philippines.

"We are excited to be working with not just one, but three well-established brands under Asia Brewery," Marco Nieto, managing director of Crush Philippines said.