EA and HP tie up to launch Spore

Singapore - As part of the promotion campaign to launch new PC game Spore, Electronic Arts (EA) and Hewlett Packard (HP) have jointly organised a regional Spore Creature Creator design competition.

The Spore Creature Creator design competition kicked off with MTV Asia personalities Denise Keller, Taya Rogers, and Utt unveiling their Spore creature creations online at the contest portal, sporeshow.com. Each winner from the participating markets, which include Singapore, Australia, China, Hong Kong India, Japan, South Korea, New Zealand, Taiwan and Thailand, will enjoy a free trip to Hong Kong to showcase their creations at the Experience Show. The selected regional winner walks away with USD$5,000.

"Consumer computing has matured and HP understands that the PC serves as the critical link to connect users with digital content and experiences that are important to them," Ajay Mohan, vice president, Marketing, Personal Systems Group, HP Asia Pacific and Japan, said.

Spore, developed by the same people who brought you The Sims, allows players to customize a personal virtual world, from monsters to civilisations.