'Beijing' rocks for new luxury magazine

Hong Kong- The Hong Kong Beijing Club is compiling the night life scenes of its club patrons into a monthly magazine called "Beijing", which it hopes will increase its membership roster.

The launch party for the magazine will kick off at the Beijing Club tomorrow, in an event aimed at giving its guests, members and perspective members a chance to experience at full blast the club, the industry and the music.

The magazine "Beijing", published by Entertaining Asia, will invite new advertisers that would fit in with the general demographic of the club's patrons. According to Manek Hemandas, business development manager, main advertisers of the publication are organizations such as beverage companies which have existing relationships with the group.

The magazine contains biographies of musicians and marketers in the luxury industry. It also features events, branding and behind the scenes stories of well-known people.