Lewis opens office in Japan

Japan - Lewis PR has established an office in Tokyo, Japan that will be led by newly appointed general manager Fred Tanaka. He will report to Erin Atan, senior vice president of Lewis Asia Pacific.

Tanaka was previously from PR Bank, which he founded in 2005. He has extensive experience implementing local PR programmes for brands such as All Nippon Airways, DaimlerChrysler and ExxonMobil.

"Japan is a thriving market for the consumer, corporate and biosciences sectors, and as an agency that is independent and fast growing in these areas, we see a potential to establish our brand through our unique integrated and flexible proposition to the market," said Erin Atan, senior vice president for Lewis Asia Pacific.

"I believe that the collaborative spirit that lies at the heart of Lewis' culture coupled with its solid fundamentals and forward thinking approach will position us at the forefront of the next wave in this market," said Tanaka, general manager for Lewis Japan.