Smart Shop Display on its way

Regional - Cheil Worldwide, an affiliate of Samsung, has launched Smart Shop Display. This retail marketing initiative for Samsung Electronics Mobile Phones is now available in Europe, but a global roll-out to markets in Asia may happen as early as next year.

Brazil and Thailand are expected to be the next markets to have Samsung shops Smart Shop Display-fitted, and Cheil Worldwide's senior, global account services, TK Kim says the agency is "hoping it will be fully expanded globally, to Asia, by next year."

"At this moment in time, we don't have the exact confirmed schedule," Kim says.

The Smart Shop Display is an online controlled sales promotion tool which can operate different content for each local shop's needs (it is network-based) and performs data analysis of on-site customer reaction to displayed products. The current content on the Smart Shop Display is mainly product feature and sales promotion focused but will be expanded on to allow for through-the-line communications. Irene Lam, senior planner, global public relations / corporte communications for Cheil hoped the Smart Shop Disply would "spur more innovative marketing initiatives" in the future.