Le Meridien helps guests Unlock Art
Malaysia - Le Méridien KL will launch a branding initiative which gives guests access to affiliated arts organisations.
The programme, titled "Unlock Art", attempts to tap on the creative curiosity of hotel guests through a key card designed by Gallerie Taksu artist, Michael Lin.
"We are very excited to launch Le Meridien's unique 'Unlock Art' programme. This is a clear example of how we are reinterpreting a functional element of the hotel and elevating it to an experiential and stimulating opportunity," Eva Ziegler, senior vice president, Le Méridien Brand, said.
- Le Meridien