Rapper Dewi Sandra promotes blood supplement

Indonesia - PT. Combiphar features Indonesian R&B singer, Dewi Sandra in its new campaign for Pronemia which is a blood supplement aimed at young and urban Indonesian women.

The campaign was developed by Crush Indonesia and runs until May 2009. Dewi Sandra will be featured in all print ads and off-air events for the brand. Pronemia is a chewable anti-anemia tablet which can be taken without drinking water.

"We share the passion for the brand and appreciate Crush's creative work that translates our brand strategy well into an integrated thematic campaign," Refina Adelan, marketing director of Combiphar, said.