Wego initiates regional marketing offensive

Singapore - Wego has launched an Australian site and embarked on a regional creative campaign following the appointments of Lowe & Partners Worldwide and Mediacom as creative and media strategy / buying agencies respectively.

'Before you go, Wego' is the tagline of the campaign, which in Australia will run online with print insertions in various national and metro newspapers. In SE Asia, the effort will be focused mainly through online display and banner ads, search marketing as well as with PR. Access PR will handle public relations and publicity for Wego in Australia.

The Australian site is Wego's first local-site out of Singapore and the company, which relaunched from Bezurk in May, intends to create additional geographically targeted websites. Sam Lindner has been tasked to head Wego's Sydney office as marketing manager.