J&J launches outdoor campaign on Clear Channel

Singapore - Johnson & Johnson VisionCare has embarked on a creative out-of-home campaign with Clear Channel for its range of contact lenses, Acuvue Oasys.

Running from 24 July to 6 August, the campaign was creatively executed by McCann Erickson Singapore, with OMD handling media planning and creative buy.

The campaign focuses on the technology of Acuvue Oasys lens, illustrating the advantages and functionality of the lenses in different surroundings, especially in a dry, air-conditioned environment.

Using a six-sheet ad panel, the outdoor executions are supplemented with a panel-top display of the slogan "Acuvue, The Difference is Real", and a 3D effect replicated after the contact lens packaging.