HSBC campaign drives online applications

Singapore - HSBC's  three-month long TravelSurance Plus search marketing campaign has more than doubled its online applications.

The product promotion, which offered a 25% discount on online applications, used Google AdWords to achieve the increase in application figures. The campaign also pushed traffic to product webpages to create branding opportunities. HSBC has attributed the results to the constant examination and the refining of its adwords.

"Driving online applications and sales has always been one of our key business objectives. For the competitive online travel insurance business, we engaged Clicktrue to craft out a SEM campaign" HSBC's e-marketing and website management manager, Daren Ng, said.