Citibank ventures to Facebook

Malaysia - To promote the Citibank AirAsia Card and gauge product acceptance among Internet-savvy social networkers, Citibank has launched a joint initiative with AirAsia and Facebook to launch a new Wish List application.

Launched mid-July, the Citibank AirAsia Wish List campaign will run until 25 December 2008. The Facebook application was developed by Proximity Malaysia.

"Although Citibank has never ventured this far into cyberspace, they see a hugely untapped potential among Facebook users who fit the right target group. Furthermore, the introduction of AirAsia's online booking service have weaned Malaysians from solely depending on airlines and agents to confirm their travel plans," Elise Chu, senior brand manager from Proximity, said.

Facebook users are to rank the five selected AirAsia destinations according to preference, then select whom they would like to spend the holiday with before making their wish for each destination. Facebook members who recruit more than 30 friends to add the application will be rewarded with free tickets to Langkawi.

The application also includes a brand profile page highlighting product benefits and exclusive offers from both Citibank and AirAsia.