Publicis acquires Portfolio

Korea - Publicis Groupe has acquired Korean digital marketing agency, Portfolio. The agency will be part of Publicis Modem and will be rebranded as Publicis Modem Korea.

Heewoon Park, founder and CEO of Portfolio, will remain at the head of the agency.

"The acquisition of Portfolio gives Publicis Modem access to the Korean market, one of the world's fastest-growing markets in digital advertising and communications. It also complements our successful start up of network offices," Arlene Ang, regional managing director of Publicis Modem, said.

Portfolio provides digital services such as website development, website maintenance and marketing, online advertising campaigns, and database marketing. The agency's client roster includes Microsoft Korea, Prudential, Marriott International and Nissan Korea among others.