ING shows its F1 smarts

Singapore - ING is leveraging on the current F1-buzz in Singapore and has launched a campaign consisting of short films featuring behind-the-scenes footage and insights on the sport.

The short films, 'ING Explains', are currently available online at ingf1.mediaseed.tv but will also feature on Star Sports on Race Day, a pre-race TV show which airs in SE Asia, India and Taiwan. ING is also the sponsors of the Renault F1 team.

"As one of the strongest global sponsors of F1 racing, we are pleased to share our insider knowledge of the workings with a broader Singapore audience. These short films effectively offer an all access pass to many people who will be sampling the raw excitement for the first time," ING's CEO, Renato de Guzman, said.

The series of three films reveal the answers behind typical F1 questions. ING also plans to host over 1,000 guests at the inaugural night race in Singapore this year.