Evian taps on women's golf again

France - This year, Evian's involvement with the Evian Masters will include a focus on SE Asia with the launch of the Evian Masters Retail program.

According to Evian's overlay marketing director, Peter Pintans, this year's event, which is held in France on 24 to 27 July, will feature regional-focused activities such as the Retail program as well as a more specific program targeting China Golf Clubs.

This is the 15th edition of the Evian masters and this year sponsors include Societe Generale, Rolex and Lacoste, wihile Bouygues Telecom, IBM, Sofitel, Renault, Air France, and Haute-Savoie are the official partners.

"We strongly believe the Evian Masters is an ideal platform to link the brand's personality with this prestigious event and star-studded line up of participants," Cesar Campos, zone director, Singapore & SE Asia (excluding India) for Evian, said.

He added, "Some of our key objectives are to ensure the strong link between Evian with top end women's golf and to promote Evian as a healthy beverage for an active
and competitive lifestyle."