The Biography Channel launches in Hong Kong

Hong Kong - AETN All Asia Networks, a joint venture between A&E Television Networks and ASTRO All Asia Entertainment Networks, has launched The Biography Channel, which debuts in Hong Kong on now TV today.

Hong Kong is the third city after Singapore and Philippines to launch the channel in Asia, as the network continues to expand the distribution agreements in other parts of the region in the coming months to build on BIO's viewership of 67 million TV households in 23 territories.

Louis Boswell, general manager for AETN All Asia Networks said the Biography Channel is the third network they have launched in Hong Kong in just over a year and confirms their commitment to becoming the leader in factual entertainment programming in Asia.

BIO is the third AAAN channel to be launched in Hong Kong after The History Channel and Crime & Investigation Network.

The first phase of promotions for The Biography Channel includes online exposure on now TV's web platform, cross-channel promotions, i-cable magazine ads, and an upcoming press event next month.

BIO features real stories about real people and their real lives including uncovering real-life drama in everyday situations, with a twist and feature stories from celebrities going off-script to paranormal events.