Reap bags Asus

Singapore - Asus has commissioned Reap Interactive to develop a regional microsite to raise its notebook product's market position.

The APAC focused campaign, which launched in August, will refresh the brand's lifestyle-orientated image while defining and targeting different target audiences based on their lifestyle patterns and needs.

MD of Reap Interactive, Vivian Yeung said the campaign will give the agency the opportunity to extend its creative latitude to develop an exciting digital initiative.