141 Sercon activates Pulse Suite

Asia - 141 Sercon, the activation agency under Bates 141, has launched a range of marketing tools known as the Pulse Suite in a bid to help brands decipher consumer behavior as well as drive communication and consumer engagement.

The Pulse Suite comprises of MarketPulse, ShopperPulse and EventPulse.

"With these tools, marketers are reassured of effective tracking of their marketing budgets which in turn allows them to maximise ROI," Vijay Singh, managing director of 141 Sercon, said.

MarketPulse is an online field marketing tool which provides a store/format/region specific snapshot of point of sale effectiveness versus competitors, while ShopperPulse measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. EventPulse measures the impact of a strategic promotional event on the audience towards the brand being promoted.