KPMG picks Gosh and OMD

Singapore - KPMG Singapore has engaged with Gosh Advertising and OMD for a OOH campaign to push a brand and talent recruitment exercise.

Gosh will handle strategic planning and creative development for the campaign while media planning and buying duties will be done by OMD. The campaign which runs from July to August has three phases. Phase one visuals at Raffles X'Change features doors with signs reading 'Opening Soon' which aims to generate eyeballs and create buzz. Phase two will target business decision makers while phase three will look to engage job seekers.

"An OOH medium was proposed as we wanted to reach out to the business decision makers and prospective employees who work in the central business district," Patrina Chong, strategic planning director, OMD Singapore, said.