Malaysia - Suzuki has expanded Lowe Malaysia's responsiblities to include creative work for its Swift, Swift Sport and the SX4 Crossover brands.
Lowe has just completed work on a Suzuki campaign for its new sedan car, the SX4, which launches today.
"The Suzuki brand is making a concerted push for significant share in the Malaysian car market. We presented our new clients with high value ideas that connected to Suzuki's global brand positioning and target market relevance. We believe the ideas and the quality of the Suzuki product will be very attractive to motorists," Lowe Malaysia's MD Khairudin Rahim, said.