WPP bags BBH's O'Keeffe

Global - WPP has appointed former BBH executive creative director John O'Keeffe as worldwide creative director for WPP, reporting directly to CEO Martin Sorrell.

O'Keeffe, based in London, will work with WPP companies globally - across agencies, disciplines and clients - to help raise creative standards.

"WPP continues to build its creative capabilities across all its services. John is a unique talent in our industry. He will accelerate this process and help us ensure that creative capabilities and resources are at the heart of what we do," Sorrell said.

O'Keeffe comes to WPP with an experience of more than two decades in agencies like Saatchi & Saatchi and BBH.