Hilton and Qais follow-up on Minibreaks success

Singapore - Hilton Hotels has launched the second phase of its Minibreaks online campaign to engage consumers and drive bookings.

Conceived and executed again by Qais Consulting, the campaign leverages on expandable banners and allows users to search for Hilton Hotel properties in Asia-Pacific through their preference of Experience, Location or Budget. The previous Minibreaks campaign, which ran in late 2007, was awarded a Silver Effie award at the Singapore Effies.

The campaign runs in Singapore, Malaysia, Hong Kong, Thailand, and Australia, as well as across local and global online media properties such as Bangkok Post, Businessweek, IHT, NY Times, Newsweek, Washington Post, Trip Advisor and Yahoo.

"By allowing users to determine their mode of search to find the hotel of their choice, we are virtually providing them with a customised experience based on their own personal preferences," Mark Newton, VP digital media, Qais Consulting, said.

The campaign is being measured through DoubleClick and is tracking interaction time and user behaviour within the banner, and booking conversions up to 30 days after viewing the ads.