Sat, 22-Nov-2008
Yahoo gets 'Style' makeover
The face of Yahoo Style
Published: Jul 16, 2008
Hong Kong - Yahoo Style Hong Kong has revamped its "Style" section with enhanced online and offline content through a media campaign managed by MindShare Hong Kong and Copper Communication.
The integrated media campaign “Live Your Life with a New Style” includes bus shelters, MTR posters and other non-Yahoo vertical website, all of which feature local celebrity Louis Koo.
Yahoo Style online has its own editorial team providing content in different style categories daily, demonstrating Yahoo’s strategy "to bring attitude and personality, and find humor in almost every topic".
According to Yahoo Hong Kong, the new Yahoo Style plays a vital role in its media portfolio on top of its news, finance, sports, and entertainment categories.
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