Stylo rides F1 wave with fashion show

Singapore - Stylo International, part of PR consultancy Mileage Communications, will host the Stylo Fashion Grand Prix Singapore in September, coinciding with the F1 night race in Singapore.

Organised in partnership with Pico, the event will replicate its Malaysian predecessor, Stylo KL, which was held earlier this year to celebrate F1's 10th anniversary.

The Stylo Fashion Grand Prix was conceived as a lifestyle fringe activity to support F1 races in the region. Supported by the Singapore Tourism Board and presented by Mercedes-Benz, the event will be held on 26 September and will feature the works of Singaporean and Malaysian designers and luxury labels.

"This (Stylo Fashion Grand Prix) will help entrench Singapore's standing as a world-class events and entertainment capital and position Singapore as a lifestyle destination that provides unique experiences to complement the first-ever night race in history," Chang Chee Pey, regional director ASEAN, Singapore Tourism Board, said.