Tue, 14-Oct-2008
JWT campaigns for HSBC loans
Something for everyone
Published: Jul 11, 2008
Singapore - JWT has launched a new campaign for HSBC loans consisting of TV, press, outdoor LED's, online and direct mail components.
According to the agency, the three-month campaign's objective is to increase awareness for HSBC as a loans specialist, drive its sales, and help the bank acquire new customers. The home loan ads target private property buyers as well as those looking for refinancing whereas the personal loan ads are aimed at individuals in need of financial aid.
MindShare Singapore will handle media planning and buying.
According to the agency, the three-month campaign's objective is to increase awareness for HSBC as a loans specialist, drive its sales, and help the bank acquire new customers. The home loan ads target private property buyers as well as those looking for refinancing whereas the personal loan ads are aimed at individuals in need of financial aid.
MindShare Singapore will handle media planning and buying.
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