LB Kreasindo clinches Holcim business

Indonesia - Leo Burnett Kreasindo has been awarded the Holcim Indonesia account, after a pitch involving more than 10 agencies including incumbent Y&R, McCann Erickson and Indonesian-based AdCity.

Holcim, a global supplier of home building materials, has tasked Leo Burnett with developing a fully integrated communications programme to strengthen its brand amongst home owners across different social economic groups as well as key influencers.

Incumbent Y&R will continue to serve Holcim till its contract expires later this year, after which Leo Burnett will take over the brand campaign. In the meantime, Leo Burnett will roll out Holcim's market initiative "Solusi Rumah".

"[The people at Holcim] are true believers of collaboration and have high expectations for the selected agency so we are honoured and excited to be appointed as their strategic communications partner," Nobutaka Shinogi, general manager of Leo Burnett Kreasindo, said.