Tribal DDB bags Singapore Airshow

Singapore - Singapore Airshow and Events has named Tribal DDB to manage its campaign for the 2010 Singapore Airshow - Asia's largest aerospace and defence event.

Tribal DDB is tasked with developing the brand positioning and creative concept involving both print and digital media. All advertising for the Singapore Airshow handled by Tribal DDB will be centralised in Singapore, but will have international media exposure.

"The Singapore Airshow is an internationally acclaimed event that has truly made its mark on the global radar. We are thrilled to be working with Singapore Airshow and Events on this project to create an iconic campaign," Jeff Cheong, ECD and Head of Tribal DDB Singapore said.

The Singapore Airshow account adds to the clientele of Tribal DDB which includes StarHub, McDonald's, Visa ComGateway, Johnson & Johnson, Republic of Singapore Air Force and Intercontinental Hotel Group.