SingPost seals project deal with The Tomorrow Group

Singapore - Singapore Post (SingPost) has appointed B2B advertising agency The Tomorrow Group on a project-basis to handle the company's upcoming B2B campaign set to roll out in June.

"It's a very interesting assignment that suits us perfectly," Stefan Ronnquist, managing director of The Tomorrow Group said, declining to reveal more details about the project except to say that the B2B campaign will consist of both ATL and BTL elements.

As reported in Marketing's 21 March bulletin (B2B ad agency marks foray into Singapore market) the agency also has offices in Hong Kong and Shanghai. SingPost invited the agency to pitch for the project in March, and awarded the business to them earlier this month.