Nokia OOH retains Heartland Media China

Shanghai - Heartland Media China has retained Nokia's out-of-home business in China following a six-way pitch against Kinetic, OMD, CMX, Universal McCann, Dentsu and Postercope.

Several OOH agency service providers in China were invited to Nokia's OOH business review, which covers 200 markets across Mainland China.

Yeewee Koh, marketing director of Nokia Greater China, said the review was used to appraised its OOH program and connect with the latest developments, strategic thinking and opportunities available in China.

"[Heartland Media China] has demonstrated their outstanding planning and has deep understanding of Nokia's business priorities in the market."

Heartland Media has been Nokia's OOH agency since April 2005.