DDB gives diabetes the foot

Singapore - The Health Promotion Board (HPB) has launched a DDB-created campaign to promote the importance of early detection for diabetes through regular screenings as well as to increase awareness of the disease.

The campaign runs across TV, print, OOH and ambient executions, and runs for a month. One of the outdoor executions features a huge sculpture of a gangrenous foot at Raffles Place. The graphic sculpture aims to provoke Singaporeans to reconsider their exercise and eating choices. It will make the rounds to locations around Singapore, with Hougang Hub being the 'foot's' next destination.

As part of the effort, a TVC, with the message 'stop diabetes before it stops you', has been launched.