Johnnie Walker PR walks to Go

Malaysia - Go Communications has won the Johnnie Walker public relations business in Malaysia after a multi-agency pitch.

Johnnie Walker brand manager, Hemanth Jayaraman said the agency was selected for its "creativity and enthusiasm." He added, "The Go Communications Team has a track record of creativity that's out of the box."

The agency's chief operating officer, Peter de Kretser said "to carry out a successful PR campaign you need a good and understanding partnership with the client and the brand."

"With Johnnie Walker we already have a good relationship of understanding each other and understanding the strategy," he said. Peter de Kretser is the son of ex-CEO and founder of MDK Consultants, Michael de Kretser who is now CEO for Go Communications. The agency launched in Asia in early 2006 and is headquartered in Malaysia but has partners around the region.