GMP follows up on Raffles Place Ghost hoax

Singapore - GMP has launched a new microsite targeting job seekers (myescapeplan.com.sg) and is a continuation of the highly publicised Raffles Place ghost viral campaign which ran in April 2008.

MRM Worldwide developed the microsite which allows visitors to take a survey to gauge if they are ready to move on to a different job. The site also includes a 'Bonkers Boss Blog', which dramatises life working for a difficult boss, as well as instructions for CV development, tips for successful interviews, and a list of key jobs GMP is promoting. There is also a Raffles Ghost Blog.

MRM says the microsite is receiving over a thousand visitors a day.