PCCW gears up for price war

Hong Kong - Local mobile companies are gearing up for a price war this month just in time for the iPhone 3G's arrival, with PCCW unveiling its "Web & Talk" plan.

To secure its mobile phone business, PCCW Mobile is bundling its Wi-Fi and 3G services with its mobile TV, which allows it to charge lower service fees while offering longer air time and faster internet connection to its users. The telco has launched a range of media campaigns to promote the "Web & Talk" monthly plan, which is being offered along with 27 Now TV channels for internet users.

PCCW Mobile has also launched a "scratch-and-win cards" campaign to boost sales as it prepares for the iPhone 3G's arrival.