MOE settles on agencies for recruitment campaign

Singapore - UP BrandBuzz (UP) and Maxus have been appointed by the Ministry Of Education (MOE) to handle creative services and media duties respectively for its teacher recruitment campaign.

The campaign, which will launch in the third quarter of this year, will focus on the impact a teacher makes beyond the classroom.

"This is a massive win for UP and Maxus and we are very pleased that the big team effort paid off. MOE is a demanding but fair client who wants to shake up the perception of teachers and teaching both locally and internationally. The ideas and campaign that we'd be rolling out in the coming months will be testament to their belief in our thinking," Anand A Vathiyar, managing director of UP BrandBuzz, said.  

The tender award which covers through-the-line communication is valued at over $2 million annually.