Sina HK offers widget advertising

Hong Kong - Sina.com.hk has launched the personal widget bar to attract more advertising dollars following the recent revamp of the website, with Acuvue as the first client to try out the website's new service.

Acuvue brings the latest solar UV index figures to Sina's weather widget bar, in a combination of information and product advertisement, to promote its UV block moisture contact lens. The UV data comes from the Hong Kong Observatory and is updated every 15 minutes.

Salina Ghafur, senior marketing manager, said Sina is seeking innovative ad platforms for advertisers to customize their own ads, which will provide online users more information, such as time, temperature and UV index.