JCD readies for aggressive presence in outdoor market

Hong Kong - In an aggressive move to position the company more competitively in the outdoor ad market, JCDecaux Pearl & Dean has made key executive promotions, changed its sales management structure and re-aligned its divisions with a new focus on digital.

JCDecaux's general manager Teresa Fung has been promoted to deputy MD for Hong Kong and Macau. There she will continue to oversee the Hong Kong and Macau operations on all aspects of JCDecaux transport and digital vision, with a key focus on further business development and principal management.

Additionally, current divisional GM for Hong Kong and Macau airports Shirley Chan is promoted to GM for JCDecaux Transport Hong Kong and Macau. She has been tasked to manage the MTR, Airport Express Line and the Hong Kong and Macao airports ad sales team.

Roid Sin, the divisional GM for JCDecaux Digital Vision who took up his new role in March this year, will continue to lead his team in all aspects of the digital product business for both the MTR and the Airport Express Line.

Both Chan and Sin will report directly into Fung.

Teresa Fung, deputy MD for JCDecaux Hong Kong and Macau said, "The change of our sales management structure and the re-alignment of the two divisions -- JCDecaux Transport and JCDecaux Digital Vision -- for Hong Kong and Macau will move us forward quickly and help position us more competitively in the outdoor advertising marketing".